SEO & AEO
Help the right people find and understand your business.
Improve search visibility and answer engine optimisation (AEO) through technical SEO, useful service content and clearer business information. Start with the pages and customer questions that matter to your offer.
Agree the scope, access, timeline and price before committing.
The starting point
Your website does not clearly answer the questions people ask before choosing your business.
Service businesses and software teams whose website needs clearer information, better search foundations and a measurable route from discovery to enquiry.
A prioritised search audit, improved priority pages and a measurement plan for search visibility and useful enquiries.
When another starting point may fit better
If visitors already arrive but cannot complete the enquiry journey, start with product design. Choose marketing operations when the primary gap is planning and publishing campaigns.
Choose a first scope your team can review.
Choose a starting point and inspect a sample of the decisions, review evidence and handover it involves.
A technical search review
Review indexability, page structure, internal links, metadata and mobile usability. Turn findings into a prioritised implementation backlog.
A search readiness and implementation backlog
A service website has overlapping pages and important content that is difficult to discover.
- Priority pages
- Choose the services, locations and customer questions worth investigating.
- Technical review
- Inspect crawl and indexing controls, canonical URLs, internal links and page rendering.
- Implementation
- Agree the highest-value changes and the owner of each fix.
- Starting measures
- Record available search and enquiry data before changes are released.
Verify the agreed fixes on the published pages and document what still needs investigation.
A prioritised search audit, improved priority pages and a measurement plan for search visibility and useful enquiries.
Selected example: A technical search review.
Tangible outputs
A prioritised search audit, improved priority pages and a measurement plan for search visibility and useful enquiries.
- A technical SEO and content baseline with prioritised actions
- An agreed set of page, metadata and internal-link improvements
- Content briefs and reviewed answers to priority customer questions
- A reporting baseline, measurement plan and content ownership handover
How to judge the result
Inspect the implemented technical changes and approved content against the brief. Review search visibility and enquiry measures against the recorded baseline without attributing every change to one intervention.
Scope and responsibilities to agree
The proposal defines the pages, implementation work, content approvals and reporting cadence. Rankings, traffic, leads and inclusion or citations in AI-generated answers are not guaranteed. Advertising spend, directory fees and ongoing content production are separate unless included.
Understand the audience and baseline.
- 01
Understand the audience and baseline
Choose the services, audience questions and available search and enquiry measures.
- 02
Improve the foundations
Implement agreed technical fixes and develop accurate, useful content with your subject experts.
- 03
Review and maintain
Check published changes, review available performance data and prioritise the next set of improvements.
For the first conversation
Bring a starting point, not a finished brief.
- Choose priority services, audience questions and target locations.
- List the website platform and available search and analytics reports.
- Name the subject expert who can approve business claims and content.
Use general or approved examples. We’ll agree any deeper access before reviewing private systems.
Free editable notes for your team. No email needed.
Before you commit
Your questions, answered.
What is AEO?
Answer engine optimisation focuses on how clearly your business answers relevant questions in search and AI-assisted discovery. We focus on useful, accurate content and sound technical foundations rather than promising placement in a generated answer.
Can you guarantee first-page rankings or AI citations?
No. Search and answer platforms control what they show. We agree the work to deliver, record a baseline and review available evidence over time.
What shapes the price and first scope?
Website size, access, technical fixes, content research, subject-expert review and reporting cadence shape the scope. We agree deliverables, review points and separately priced tools or ongoing work in the proposal.
What should we bring to the first conversation?
Choose priority services, audience questions and target locations. List the website platform and available search and analytics reports. Name the subject expert who can approve business claims and content. General or approved examples are enough to begin.
Make progress before a bigger commitment
Take one useful step with your team.
Choose priority services, audience questions and target locations. This gives you something concrete to discuss, whether you work independently or bring us in.
Use the free planning guide ↗Your next decision
Which customer questions should your website answer better?
Share your website, priority services and the customers you want to reach. Tell us what you can measure today.
The enquiry is free. Paid work starts after an agreed scope and proposal.